Overview
The 'Seoul Spring Festival' is a representative cultural and tourism festival in Seoul where you can experience trends and sensibilities such as K-Beauty, K-Fashion, K-Pop, K-Food, and K-Art all in one place. As a festival held in Seoul, the center of K-content that the world is paying attention to, it is an event where you can see the diverse lifestyles and cultural charms of Seoul at a glance. In 2026, the stage for the festival is the Han River. It is an urban cultural festival that expands the entire Han River crossing Seoul into a single festival space, showcasing programs that encompass both the water and the riverside. It is a participatory spring festival where the very process of walking, staying, and enjoying along the Han River becomes a festival experience. It is the most exciting cultural festival where you can meet the two charms of the Han River and spring at the same time.
