Overview
The Donghang Festival is the largest promotional event for small and medium-sized enterprises (SMEs) and micro-business owners in Korea, aimed at boosting consumption of their products and revitalizing the domestic economy. By linking online and offline retail channels, it offers various discount benefits and consumer experience programs, operating as a festival-style event that reflects seasonal themes and local characteristics. Organized through collaboration between the government, local municipalities, related agencies, and private platforms, the festival aims to promote shopping campaigns for the entire nation while fostering the revitalization of local commercial districts and spreading a culture of sharing through daily consumption. Consumers can participate through various channels, including online malls, traditional markets, small shops, and public delivery apps.
