Overview
The Yangdong Tongmaek Festival, held for the fourth time this year at Yangdong Traditional Market, aims to build sustainable market infrastructure through food and entertainment programs. It seeks to secure K-content that reflects the unique characteristics of the market by developing various programs based on market-led initiatives and citizen participation. The Yangdong Tongmaek Festival is a festival brand that combines 'Tong (通)', meaning to connect with the traditional market, and 'Maek (脈)', representing its 115-year history, signifying "Connecting to Yangdong Traditional Market." Furthermore, it aims to rebrand Yangdong Traditional Market to live up to its reputation as a "place you want to visit again" and establish itself as a K-traditional market festival that bridges generations through its signature "1,000 Won Beer" content. Based on the generous hospitality of the market and a variety of food, it satisfies individual tastes and presents Yangdong Traditional Market as a new and flexible travel destination. Under the slogan "Let's Try Again (Spring)!", the Yangdong Tongmaek Festival, which has returned with the warm spring, aims to convey the warmth of the market and encourage emotional connection and repeat visits from visitors. The 4th Yangdong Tongmaek Festival will feature a variety of stage performances, including a Classical Night, JAZZ STAGE, and Tongmaek EDM NIGHT, along with various market foods. It will also provide a wealth of things to see and do, such as surprise auctions and experience programs that highlight the essence of the market.
