Overview
The 'Bullocho Expedition' is an interactive mission tour event held at Donguibogam Village in Sancheong-gun, Gyeongnam. It is a special program where participants can experience the history, legends, and traditional Korean medicine culture of Sancheong firsthand. Held in conjunction with the 18th Sancheong-gun Children's Day event, participants use chatbots and mission books to find clues and solve problems, naturally exploring every corner of Donguibogam Village. Rather than a one-way tour involving simple listening or viewing, it is designed as 'storytelling tourism content' that allows visitors to personally engage with the narrative and feel the traditions and culture of Sancheong. In particular, the various missions conducted at major exhibition halls and outdoor facilities in Donguibogam Village provide both fun and learning. As visitors become adventurers on a journey to uncover the secrets of the Bullocho (Elixir of Life), they discover the charm of Sancheong and the spirit of the Donguibogam in a new light. As such, the 'Bullocho Expedition' is a representative tourism event that offers an immersive experience where tradition and modernity harmonize, allowing for a more exciting and vivid exploration of Sancheong.
